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Elisha Pappacoda, CEO and founder of Coda Communications, understands that in the PR business, relationships are everything.


Through her nearly two decades of media and communications experience, Elisha has developed deep roots and strong contacts with a network of stakeholders and journalists, which has helped her evolve her agency’s strategy to boost her client’s brand recognition.


She is skilled in public relations, social media management, brand development, reputation management and crisis communications.


As Communications Director for Lake County, Elisha successfully led the county’s in-house, full service creative agency in enhancing, developing and promoting the county brand across multiple platforms.


There, she was responsible for a staff of 11 and oversaw the strategy and implementation of the county’s media relations, multimedia development, public relations, media outreach, social media management, graphic design, web programming and print production.


Under Elisha’s leadership, the county amplified its social media presence and user engagement through more than a dozen social media accounts, including Facebook, Instagram, Twitter and YouTube. In addition, the team worked to prepare key advertisements and marketing materials to promote Lake County as a tourist and business destination. Elisha started her career with Lake County in January 2014 as the Public Information Officer.


Today, she serves as President-Elect of the Florida Public Relations Association Lake County Chapter, and was honored in 2019 to receive the association’s top honor - the Golden Image Award – as well as three local image awards.

Previously, Elisha was an award-winning journalist who worked as an enterprise reporter at newspapers in New York City and Central Florida covering local government, crime and features. She began her career in television news in 2008 at the FOX-owned and operated station in Orlando, where she conceived, assigned, wrote and produced the station's special projects stories.


Born and raised in Brooklyn, N.Y., she earned her Bachelor of Arts in Media and Communications at Fordham University in Manhattan.

She has been a volunteer and fundraiser for the Leukemia & Lymphoma Society for more than a decade and was named the Lake County Community Advocate of the Year in 2017 for her work with the Guardian Ad Litem program.

She is a passionate rescue dog and cat mom.


"We really enjoyed the quality and content of your presentations. On behalf of the administration please accept our thanks for your sense of urgency while working with us to deliver this valuable training in a timely fashion."

Mark O'Keefe, Public Communications Director

City of Tavares

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